On Saturday, September 8th, BocaRaton.com had an ARTrageous time at Bloomingdale's for their storewide showcase for contemporary art and creative talent. Bloomingdale's Art Exhibit at Town Center Mall in Boca Raton, Florida showcased Interactive Art & Reception with Delray Beach, Florida local Artist, Kevro. Shoppers inside Bloomingdale's had a chance to be creative with their own design, on the popular Little Brown Bag, which is Bloomingdale's signature shopping bag. From kids to adults, everyone had a great time painting.

Born in Chicago, Artist Kevin “Kevro” Rouse graduated from the Art Institute of Fort Lauderdale and has developed himself as a professional photographer, a giclee pioneer, an intuitive oil painter, a national award-winning designer, and an internationally recognized filmmaker.

In 2000, Kevro established his artist-owned gallery KEVRO. In 2007, Kevro opened up Kevro’s Art Bar in downtown Delray Beach, a creative incubator for artistic solutions and an art oasis featuring a gallery, media studio and bar.

His award-winning work was recently featured in Art Business News International Magazine.

Kevro’s Art Exhibit was on Saturday, September 8th and runs through Sunday, September 16th

KevroArt.com

PRESS RELEASE

Boca Raton, FL - On September 5, 2007, Bloomingdale’s will launch a storewide showcase for contemporary art and creative talent. Evolving for 16 weeks, Art will influence the store’s fashion approach to windows, advertising, direct mail pieces, mannequin displays, in-store exhibitions, guest appearances and performances, corporate philanthropy and community involvement from coast to coast.

“We have always had huge recognition of the fact that contemporary art is a vital social force that extends beyond the art world into broader culture, perhaps none more notably than in fashion,” said Jack Hruska, Bloomingdale’s Executive Vice President of Creative Services. “Artrageous will portray a widely accessible idea of art and acknowledge its very relevant place in the lives of our customers.”

Art (n); human creativity: Special Events

Events scheduled for the Boca Raton store include:
September 7 – September 16 – Art Exhibit by KEVRO
The New View, Level 2

Bloomingdale’s features the innovative and distinct artwork of Artist Kevin “Kevro” Rouse. Kevro is a graduate of The Art Institute of Fort Lauderdale, a professional photographer, a giclée pioneer, an intuitive oil painter, a national award-winning designer, and an internationally recognized filmmaker. Kevro clearly possesses a wide range of artistic skills combining numerous disciplines to express his vision in new and exciting ways. Today, he is blending photography, painting, design and sculptural elements to create a radical new collection of big color custom art installations.

In June 2007, he opened Kevro's Art Bar in downtown Delray Beach. Art Bar is a creative incubator for artistic solutions and an art oasis housing a gallery, media studio and bar. A public meeting place for the creative class to socialize and inspire each other.

September 8 – Reception and Interactive Art with Kevro
1 p.m. – 4 p.m., The New View, Level 2

Guests will have the opportunity to work with Kevro during an interactive art display using Bloomingdale’s famous little brown bags.

September 8 – Artrageous Makeovers
1 p.m. – 4 p.m., Cosmetics, Level 1

Get made over from head to toe this fall! Bloomingdale’s presents an Artrageous Style-A-Thon featuring celebrity stylists of Salon Oasis – owners Jody Jack, Jeffrey and Michael from the hit reality show “Split Ends” as featured on the Style Network! All three will be on-hand at the Cosmetics department to show off the latest hairstyles for fall.

Plus, join Space of Mind’s life+style organizer + coach Carol Winig. Getting dressed is stressful enough without having to rifle through the bathroom drawers to match your makeup to your mood. Carol will share expert advice for organizing, storing + caring for your beauty accessories so that you can complete your look in less time and with less aggravation.

Art (n); any craft or its principles: Elements of the Campaign

Bloomingdale’s print advertising and catalogs are canvases for artistic themes and locations. The cover of the 88-page Artrageous catalog features work by Herman Nitsch. Divided into chapters, each section of the book is reflective of, inspired by, or inclusive of art. Photography concepts and sets represent nods to modern art ranging from light installations to over-sized sculptural forms, among them, original balloon sculptures by Jason Hackenwerth. Locations highlight “it” cities for contemporary art from Berlin, Germany to New York’s own Williamsburg, Brooklyn as well as art studios and galleries.

The shoot in Berlin contains artwork by Ter Hell and Jan de Mor (from the Lys Wakeman Galerie), and features the studio of Marek Schovanek and the architectural backdrop of the Deutsches Historisches Museum (German Historical Museum) and its dramatic new extension designed by I. M. Pei.

The Williamsburg shoot captures artists Sarah Bereza, Philip Simmons, Jina Valentine and Brandon d’Leo. Images were shot around the neighborhood, in galleries and in d’Leo’s studio. Several pieces of art by these artists are featured in the backgrounds.

Appearing throughout the catalog are quotes from famous artists ranging from Ansel Adams to Andrew Wyeth. These inspiring musings on art, life and style will punctuate Bloomingdale’s point of view on the season and emphasize important qualities of the featured merchandise - like color or shape.

Art (n); a making of things that have form or beauty: Exhibitions

More than any other store, Bloomingdale’s enjoys a unique legacy with the arts, most distinctively represented through its historic and historical shopping bags. In 1961, the store commissioned artist Jonah Kiningstein to create a special shopping bag for one of its import fairs. The design was daring for its use of color and for flagrantly omitting the store’s name, yet it was unmistakably Bloomingdale’s. Over the next three decades artists, architects, photographers, graphic designers, and fashion designers created bags for Bloomingdale’s and raised the medium to fine art.

Among the original autographed designer sketches, created for Artrageous by special request, are works by Donna Karan, Diane von Furstenberg, Norma Kamali, Cynthia Rowley, and Francisco Costa. The pieces will be displayed and sold through silent auction in New York benefiting the New Museum of Contemporary Art, while reproductions will be on exhibit in fifteen stores including Boca Raton.

Bloomingdale’s is America’s only nationwide, full-line, upscale department store; and a division of Macy’s, Inc. It was founded in 1872 and currently operates 39 stores in New York, New Jersey, Massachusetts, Pennsylvania, Maryland, Virginia, Illinois, Minnesota, Georgia, Florida, Nevada and California; and will open its 40th store in Chevy Chase, Maryland later this year. For more information, or to shop any time, visit Bloomingdales.com

contact:
address: 5840 Glades Road
address:
city: Boca Raton state: FL zip: 33486
phone: 561.394.2000url: Bloomingdales.com

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